What are De Beers Values?
De Beers is guided by their values, their characteristics and their overall behaviors that keep them focused on their overall purpose. Here are 6 ways that De Beers evaluates their values in order to reach peak performance.
- Putting safety first: De Beers considers all risks to people and the environment before proceeding with any of their activity. They also address risks before beginning any activity, even if it means stopping a task. In the end, they always aim for Zero Harm.
- Building trust: At De Beers, they always listen first, then act with openness, honesty and integrity so that their relationships grow over time as the trust builds up, too.
- Being Passionate: Overall, De Beers is exhilarated by their products and the challenges they face on a daily basis. They are passionate about what they do and the opportunities they create due to their effort.
- Showing they care: De Beers is committed to the communities they work with and will always think through the consequences of what they do. This way their contributions to the world are real and lasting. Displaying for all how much they care about their actions.
- Pulling together: De Beers does all they can to turn the diversity of their people, their skills, and their experience into an unparalleled source of strength.
- Shaping the future: De Beers will find new ways to branch out and will set demanding targets for themselves. They take their actions seriously and how they may be shaping the future, which is why they insist on excellence.
What is the difference between De Beers Group and De Beers?
De Beers is a dynamic and creative luxury jewellery house within the De Beers Group—the world’s foremost diamond company, with a legacy of expertise in diamond discovery and selection dating back to 1888.
They are privileged to work with some of the world’s most extraordinary diamonds, responsibly sourced by De Beers in Botswana, Namibia, South Africa, and Canada. These diamonds not only reflect natural beauty but also contribute positively to communities and the environment.
Each diamond is meticulously hand-selected to meet their exacting standards for brilliance and character. The designers and master craftspeople then bring them to life through bold, distinctive creations.
De Beers jewelry is available in boutiques located in select destinations around the world, as well as online on their website.
What is De Beers Forevermark?
De Beers Forevermark is a distinguished jewellery house known for its modern, elegant designs featuring responsibly sourced diamonds—each hand-selected for exceptional beauty and rarity. Created to celebrate life’s special moments and crafted for everyday wear, Forevermark diamond jewellery is timeless with a contemporary edge.
Signature collections include the Forevermark Avaanti Collection, a celebration of bold possibility, and the Forevermark Icon Collection, inspired by the stars that light up the South African sky.
De Beers Forevermark jewellery is available through approximately 2,400 trusted retail partners worldwide, as well as online at forevermark.com.
As part of the De Beers Group—the world’s leading diamond company—De Beers Forevermark draws on over 130 years of expertise in diamond discovery and selection, with access to some of the world’s most extraordinary and ethically sourced diamonds.
What is the difference between De Beers and Forevermark?
De Beers is a luxury jewelry house renowned for its exceptional high jewelry collections and signature designs, showcasing the finest De Beers diamonds. These exquisite creations are available in select boutiques worldwide and online.
De Beers Forevermark is a contemporary jewellery house offering premium diamond collections, including the Forevermark Avaanti and Forevermark Icon lines. Designed with modern elegance, these pieces are available through an international network of trusted jeweller partners and online.
What is the De Beers Institute?
De Beers Group is the world’s leading diamond company, with a legacy of excellence in diamond discovery and selection dating back to 1888. At the heart of this expertise is the De Beers Institute of Diamonds, led by the world’s foremost diamond specialists. Using proprietary instruments and advanced technology developed in-house, the Institute conducts impartial assessments of every diamond, guided by rigorous standards based on the 4Cs: Colour, Cut, Carat Weight, and Clarity.
With state-of-the-art facilities in the UK, Belgium, and India, the experts at De Beers go above and beyond standard grading—meticulously hand-selecting each diamond for the Jewellery Houses through a comprehensive evaluation that extends beyond the 4Cs. Ultimately ensuring only the most extraordinary diamonds are chosen.
What is Building Forever?
De Beers holds a unique position in the world of diamonds due to their involvement in every step of a diamond’s journey. From responsibly sourcing extraordinary rough diamonds from their mines to working with master artisans who cut and polish each stone with beauty as the highest priority, De Beers offers the ability to transform these treasures into exceptional jewelry within their design studio.
This complete journey gives De Beers a deep appreciation for the true value of natural diamonds. Not only for those who wear them, but for everyone they impact along the way. That’s why De Beers is deeply committed to ensuring that every diamond they discover creates a lasting, positive legacy for the people and places connected to it.
This promise is embodied in their ongoing commitment: Building Forever. It’s at the core of everything De Beers does. And it is a vision for a future that is fairer, safer, cleaner, and more sustainable. A future with prospering communities and a protection of the natural world.
Contact Lieber & Solow Today
Lieber & Solow brings decades of expertise in the diamond industry, proudly offering our customers only the finest diamonds available. We work closely with you to ensure every diamond selection meets your quality expectations and budget. Our team provides custom assortments tailored to your specific needs. As a De Beers Global Sightholder Sales Industrial Sightholder, we partner directly with De Beers—the world’s leading source of rough diamonds—to deliver exceptional value and affordability. Contact us today to learn more about our uncut diamonds, carat options, and how we can help you find the perfect stones for your business.
When you reach out, we can go over the aspects of how being De Beers Global Sightholder impacts you.